Our Story
We started at the beach.
We never really left.
Vellara is a Cairo-based handmade jewelry brand built around one idea: that the best accessories feel like they belong in a beach bag, not a velvet box.
Handmade in small batches
Every necklace, bangle, earring, and ring is strung, wrapped, or assembled by hand. Small runs mean no two pieces are exactly the same — and when a colorway sells out, it's gone.
Made for real summer life
Sand, water, heat. Our pieces are designed for the beach, not the display case. Stone chips, shell, raffia, enamel — materials that look better with a little salt air on them.
Color with a reason
Turquoise, coral, amethyst, sun-yellow. Every colorway is pulled from somewhere real — tide pools, reef, sand at golden hour. Not a trend board.
"Vellara is not trying to be fine jewelry. It is trying to be the piece you reach for every single summer — until you lose it in the sea, and immediately order another."
Shop the collection